Development of the main idea

As a group we thought we should use Alexs ideo of the Beaste Boys track, for the video. By researching the band and watching several other videos of the Beastie Boys, it became clear that the threesome wanted to create a spoof as well as a tribute to older content, and their own music video (Intergalactic) is a tribute to old Japanese monster movies e.g Godzilla. We chose to go along with the sci-fi theme but having a deeper meaning and poking fun at fame hungry people. In todays society, it seems almost too easy to be well known for doing only a simplistic thing.
We had developed our initial ideas of the music video and urbanized the story line.
Firstly, we began with really wanting to do a Beastie Boys songs as both Alex and I really enjoy their style of music. Next, we came up with the idea of taking the song quite literally and making a sci-fi themed video. And so once we had decided the rough outlines of the media product we set to work on what would look good, fit in and portray the bands image successfully.
We began with the image of have the beastie boys walking down high streets and doing funny thing in public, but we later decided we wanted them to be within the space ship set for the duration of the video. We did this as after looking at other videos, we felt filing inside the studio walls gave the video more of a professional feel. We developed our ideas of what we actually wanted the rappers to be doing from just generally having a good time to specific movements. Equally, to give off the idea of not everyone being perfect, we incorporated a scene where the spacecraft suffers a bit of turbulence and the rappers are being thrown around the set. Though we wanted the image to be a group of low skilled workers growing tired of their everyday lives, we thought of newer and perhaps more interesting ways to convey this.
We also developed the idea of the alien dramatically through this process. The initial idea for him to also be wondering around a high street was also altered some what. We felt by putting in backgrounds and using special effects, this would also contribute to bettering our knowledge of new media technologies and giving the video a cleaner cut.