This is our final promotional band poster for Cobalt Raptures album “Hybrid Dream”. We feel happy with it as it as it clearly shows the tour dates for the band whilst keeping in tune with the sci-fi theme.
The use of the Alien to show the bands may encourage brand recognition and shows we have used synergy in the marketing campaign of the group.
Though, one fault perhaps is that if you had not already seen the music video, you may be unaware of the band as it does not show their faces. Equally, from an advertisement point of view you may think that the lead singer is dressed up as an alien, which could be a fault.
We used the same writing font for the poster and digi pak to also promote brand recognition, forming a visual link for the audience from seeing their CD to looking at their poster and going to their shows.
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