TASK 2- PRODUCTION DEVELOPMENT AND PLANNING

In this task our group must come up with a promotional poster for our up and coming band. To start this project we needed to research into popular layouts and conventions of bands posters. To do this we used the internet, especially Google as the search engine has an images section which is perfect for what we need to further our ideas of what a music video should look like. We primarily looked at the Beastie Boys music posters to see how they have really given off a vibe that suites their style of music. Next we looked at popular bands that are around now to see how the music poster layout has progressed and developed. Through doing this research we learnt techniques that help us understand what it is that makes a great poster stand and be more attractive to the human eye.

I will now take an example of a very different music poster to ours to highlight the differences in campaigns. I found a poster for the singer Justin Bieber used to advertise his new single “never say never”. From the poster we can see only a side image of him, not showing all of his face. On the other hand our band probably would be unable to have a side shot of them as their image has not yet been released so people would find it more difficult to recognise them and this could even potentially decrease sales. The writing is in block capitals spread diagonally across the portrait showing hat this is the most important part of the campaign. The word “NEVER” is highlighted in purple, perhaps proving the colour choice is to draw in girls and draw their attention to the poster. This is backed up by the fact that Justin Bieber target audience is mainly girls from the ages of 10-16. In a smaller yet still fully visible text it tells the audience they can come and watch the show some time in February, potentially the uncertainty of the actual viewing date means that this poster was created way in advance to the actually shows, trying to create a buzz. Also, the simplistic layout and easily readable text could also be a method to attract people, it is a known theory that a page with lots of writing will deter people from attempting to read at it so perhaps this theory was applied to this poster.

After deconstructing other popular pop stars music posters we now have to assemble one on our own. As we took many pictures on the shooting day of the characters we will incorporate the most fitting shot into the poster and then write the bands name and their song name and perhaps even the first gig or release date. This is a very important part of advertising our band and we must make sure that the colour scheme, photo choice and style of writing will draw in the attention of our target audience. When first starting to talk to Alex about this we thought of many different colour schemes and pictures to use. We really wanted to create the idea of a fun loving, young and unique group and hopefully in doing this our target audience of 16-23 years old will enjoy and be able to identify with the band. Finally we decided which picture to use and tried out many different styles of writing. To do this we used an application called Photoshop and so we were able to play around with the lighting and writing position using a wide range of tools available on this programme.

TASK 1 - WHAT IS A DIGI PAK

Digipaks[1]

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Editing

We started editing our music video a few days after the shoot day was finished. We were given a time frame of 2 and a half week to have finished the whole music video, which Alex and I found very difficult, especially as our video had lots of special effects. Firstly, we separated the better takes from the unusable one by creating specific bins for each type of shot. Once this stage was completed we then went on to doing the first narrative; the rappers.

By laying down the track on final cut pro it made it easier so u to get a sense of the timeline and seeing how far into the song we could build up the aliens new found fame. A really difficult part of editing is cutting each shot to the beat of the song and matching up lip movements to the actual song. To find the exact beat you would first listen to a short section of the song where you knew the beat was, then once you think you’ve heard it you pres pace bar and listen to the song beat by beat until you find it. Very luckily our song had a very noticeable and dominant beat so it did not take too long to find it, whereas for others it we very difficult. As for the lip sinking, if you altered the magnification size of the timeline by altering the switch at the bottom left of the screen it gave you a much more precise indication of time. By altering the clip one second forward, especially for parts that needed quick editing e.g. repition of the last word in a verse.

Once this stage was completed we then went on to doing the first narrative; the rappers. Before doing any of the editing we put the track down on final cut pro. We then put the first runthrough of the rap over it cutting it to the beat. Once this is done, the hard part comes when trying to layer other shots of the rappers over the top of it as we were only using smaller parts, maybe only a few seconds long. We only had a few shots of the rappers singing the actual song, so although we were limited in how many shots we could use, it made the process very simple with the selecting shots and inserting them, as we didn't have to go through many shots to find a specific movement or action we liked, as they were already in the shots we had due to good direction on the shoot day. We used shots from all of the runthroughs of the song, as well as the short shots of the rappers repeating the word from the end of each line. After we had got the cut we wanted with the performance, we added the other element of the performance, like the reactions to what was happening to the alien character, and the part where the ship starts to fall apart.

I think we managed this well, and were able to sync the rapping perfectly amidst the chaos of the scene. The final part of the editing process was to put the narrative strand in. This was much easier as the shots were all similar, and all we had to do was to select a shot that could fill in the spaces that we had specifically left for these shots, which matched a certain point in the song. Now all that had to be done was the after effects. For the bulk of after affects Alex and used the Keying technique using abode after effects. This is where you crop out the back ground to replace it with an image that is either made on Photoshop or found on the internet. This is a multistage process and is initiated by resized the image to fit the frame. Once this is resized, you must check the lighting, this is done by clicking effects then keying and finally key light. Then click on the button to the left of the green to select whether a green or blue screen was used. In out media product we used a blue background as the green would have clashed with the green alien. Once the combined matte was allowed, we had to ensure the background was fully black in comparison to the white image we needed to keep to put against the background, e.g. the aliens face. For the beginning sequence of the space ship landing we used a basic key frame animation. This is where we selected specific parts of the screen for the space craft to change direction and the computer fills in in-between frames. The start middle and end point were shown as circular dots on the screen.